weekly digital media

BBC iPlayer catch-up window extended to 30 days

http://www.theguardian.com/media/2014/oct/06/bbc-iplayer-30-days-sherlock

This article speaks about how BBC iPlayer is now going to give viewers 30 days to catch up on programmes rather than 7 days. This is mainly due to the popular autumn schedule and the return of sherlock holmes in which is the most viewed programme on iPlayer. 

There are more than 7m requests for BBC iPlayer programming a day.

The BBC said the Sherlock series three opener had received more than 3.6 million requests on the iPlayer.

Top BBC iPlayer programmes of 2014 so far

1. Sherlock Series 3 (episode 1 – The Empty Hearse) 3,643,900 requests

2. Top Gear Series 21 (episode 1) 3,535,600

3. Top Gear Series 21 (Burma Special – part 1) 3,340,700

4. Top Gear Series 21 (episode 3) 3,191,000

5. Murdered By My Boyfriend (one-off drama) 3,021,300

6. Sherlock Series 3 (episode 2 – The Sign of Three) 3,017,600

7. Sherlock Series 3 (episode 3 – His Last Vow) 2,916,900

8. Top Gear Series 21 (episode 2) 2,906,900

9. Outnumbered Series 5 (episode 1) 2,857,500

10. Top Gear Series 21 (Burma Special – part 2) 2,797,500

In my opinion I believe that this is a good thing that the BBC are doing as it gives people more time to watch their favorite programmes. I say this as 7 days I believe was too short for people to catch up as people may be on holiday for example so a 30 day period is more benefitial and also it would give the BBC better ratings and more viewings if their shows were viewed more and also being that it is Autumn and people would start going out less more and rather stay in and with this 30 day period it would be more benefitial to them.