World cup 2014
Your chosen case study (i.e. text/institution etc.):
Social media and the 2014 world cup
Have you received approval for this case study from your teacher? No
Audience
1) How has new and digital media changed the audience experience in your chosen industry?
- There are opportunities such as the live timeline on Twitter
- Rio Live on Snapchat
2) Has new and digital media changed the way the audience consume your chosen product?
3) Has the size of the audience changed as a result of new and digital media?
I would say audiences on social media have increased
4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
Chances to interact with everyone on Twitter such as footballers
5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
Broadcasting and newspaper industries could get affected as digital media can be used to watch the matches such as streaming sites and sky go.
6) What about audience pleasures - have these changed as a result of new and digital media?
7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.
Institution
1) How has new and digital media had an impact on ownership or control in your chosen industry?
2) What impact has new and digital media had on ownership in your chosen case study?
3) How has new and digital media changed the way institutions produce texts?
4) How has new and digital media changed the way institutions distribute their product?
5) How might new and digital media threaten your chosen industry?
6) How has new and digital media changed the way your chosen industry is regulated?
