Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?
I believe audiences are both empowered and disimpowered.
One way in which audiences are empowered is due to the many media platforms us audiences now have access to. This in turn then gives us many different ways of voicing our opinions and thoughts on different subjects within the news. One way in which is done so is through blogs. With writing blogs people can express their views about different things within the media, this may gain knowledge from people on the internet. Another way is through the social networking in which you can now tweet or make a status in which you can give your opinions again. Also within social networking such as Twitter you can look at many different stories of things which have been mentioned in the news, which may mean different sides of the argument. Within these articles such as the ones on the guardian there are comment sections where you can also give your point of view on certain topics in which this is very popular on the guardian.
Another way in which we are empowered is due things such as citizen journalism and the advanced technology we have at our hands. With citizen journalism this is when just normal people can make the news in ways such as if there is an incident which as occurred they may be at the scene of the incident and could then record what has happened. News broadcasters such as the BBC may not have got to the incident in time so these citizen journalists could then report first hand news from their camera phones for e.g. There have been cases in which this has been backed where someone saw someone shoot another person in which the person who got shot by a policeman was supposedly innocent. This was seen by someone who recorded it and the policeman was reprimanded. This was different to an event which occurred before in that a similar situation happened before in which a policeman got away with a similar case but this was before camera phones were used commonly.
One way in which audiences are disempowered is that comments can be regulated and censored and if they are tagged as inappropriate they can get taken down. This may be seen as an illusion as it may make us believe that we have power due to the numerous platform accesses however the elite still have the power such as Google and social networking platforms such as Twitter and Facebook. Another example in which we are disempowered is Spotify. Spotify has also created an illusion in where we believed we were signing up to free membership but now we have to pay for the membership and it is way of keeping the elite seperate from the rest of us.
Tuesday 25 November 2014
Monday 24 November 2014
NDM story
Dave Whelan in threat to quit Wigan if FA accuses him over alleged racism
Dave Whelan quit threat
This article speaks about how Dave Whelan the chairman of Wigan Athletic of the championship is threatening to quit from Wigan if he is found guilty of making discriminatory remarks. He is accused of this as he as been backing his recent appointment of new manager Malky McKay, who has been alleged to been sending racist, sexist and homophobic texts to his colleague at his old club Cardiff. So as a result Whelan has suffered a lot of criticism due to this.
From this article I believe if Whelan believes he is that sure he is not guilty then he has nothing to be worried about. But if he is found as guilty then this may have disastrous consequences for his football club Wigan as they may no longer have an owner. It is controversial as he has hired a manager who is seen as very negative within the media due to his wrong doings in the past.
The media side to this is the interview was with ITV which is broadcast.
NDM story
12 year old Clevelend boy shot to death
Cleveland boy’s fatal shooting prompts call for fake guns to be brightly marked
This article speaks about how a innocent boy from Cleveland aged 12 was shot to death by policemen. He was shot as they policemen believed the gun he had was real, when it was really fake and the person who called the police on Tamir, the 12 year old boy stated that he may have thought the gun was fake but didn't know. The policemen said they didn't know of this.
I believe from this story that it is a very low point for the police force. One reason being it was a 12 year old kid in a playground out in public and to shoot this kid twice is very bad. Another thing being that when the kid got phoned on by someone they stated it may be a fake gun and yet they still shot him and from the article it stated that it didn't look that real neither.
The media side to all of this is that it is getting a lot of coverage on social networking sites and mainly on Twitter as this is where I first read about the story.
Tuesday 18 November 2014
Marxism, Pluralism and Hegemony
1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?
The traditional view on a case like this is that the policeman involved in this incident would get away with what they have done and it is backed up in the text in which Blair Peach in 1979 there was a similar case in which the policeman got away with a similar incident. The new and digital media created a different story due to introduction of user generated content in which people can now film events happening and this happened as this case was seen and uploaded on YouTube and as a result the policeman had to suffer some consequences. Even though he got done for manslaughter he still got away with it showing that the police will still get away with stuff and if we try to question their judgement we could be seen as breaking the law.
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
The author argues that some of the social networking sites may be corrupt. For e.g. Yahoo displaying Nazi images which is seen as wrong in France, also with social networking sites supporting Arab springs for e.g. and may be getting in the viewers minds and brainwashing them.
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
I believe that digital media does a bit of both. It is hegemonic in that people comments can be censored and can be reported and in that we think we have power when it really is an illusion especially from the bigger companies such as Google. However on the other side we can challenge audiences in that we now have blogs, social networking and also YouTube in which we can give our own opinions. With e media becoming the dominant platform it gives us more power in people would rather go on the internet or YouTube rather then reading newspapers.
The traditional view on a case like this is that the policeman involved in this incident would get away with what they have done and it is backed up in the text in which Blair Peach in 1979 there was a similar case in which the policeman got away with a similar incident. The new and digital media created a different story due to introduction of user generated content in which people can now film events happening and this happened as this case was seen and uploaded on YouTube and as a result the policeman had to suffer some consequences. Even though he got done for manslaughter he still got away with it showing that the police will still get away with stuff and if we try to question their judgement we could be seen as breaking the law.
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
The author argues that some of the social networking sites may be corrupt. For e.g. Yahoo displaying Nazi images which is seen as wrong in France, also with social networking sites supporting Arab springs for e.g. and may be getting in the viewers minds and brainwashing them.
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
I believe that digital media does a bit of both. It is hegemonic in that people comments can be censored and can be reported and in that we think we have power when it really is an illusion especially from the bigger companies such as Google. However on the other side we can challenge audiences in that we now have blogs, social networking and also YouTube in which we can give our own opinions. With e media becoming the dominant platform it gives us more power in people would rather go on the internet or YouTube rather then reading newspapers.
Monday 17 November 2014
NDM story
Ofcom launches Dapper Laughs inquiry after receiving 99 complaints
This article speaks about Dapper Laughs' show got 99 complaints into ofcom from viewers. This was because offensive showing of some of the content within in his. There was also a petition which was signed by 60,000 people
or ITV to stop showing his show or make a second series. He has also come under criticismfor allegedly making rape comments and also the charity in which he was making a Christmas album for have dropped him due to allegations made about him.
In my opinion I believe some of the criticism he got was unfair, as the show was mainly done for banter purposes and wasn't meant to be as serious as people see it has. But if the rape allegations are true I think that is the wrong thing to be saying and that he has gone too far. I myself watched his show and I thought there was nothing wrong in what he was doing as he also had girls on his show on the pull which shows it wasn't just for the lads.
NDM story
Isis and student
Peter Kassig murder: police investigate claims Cardiff student is in Isis video
This article speaks about how from video footage it is seen that one of the isis militants was a student in Cardiff aged 20. His father then had an interview explaining how his son would not be welcomed back into the family and says it could be his son who has lost weight but doesn't want to admit it. A policemen in Wales also tried to back up that they are not involved in anything saying that their Muslim committee within Wales has caused no harm and are respected.
From this article I feel sorry for his father as he has now admitted he has lost his son forever and that he played no part in him going in to the Isis, it shouldn't have to affect families but it as and it's really sad for his father.
Wednesday 12 November 2014
NDM Summary
1) 16/09/14: Rupert Murdoch page 3
2) 16/09/14:Warwickshire cricket club
3) 16/09/14: Angry birds new game
4) 23/09/14: Instagram ads
5) 30/09/14: Piers Morgan joins mail online
6) 06/10/14: BBC iPlayer catch up increased to 30 days
7) 14/10/14: Vine competing with the premier league
8) 20/10/14: Snapchat gets its first advert
11) 03/11/14: Microsoft release fitness brand
12) 10/11/14 John Lewis unveils Christmas ad starring Monty the penguin
13) 17/11/14 Isis and student
14) 17/11/14 Dapper laughs and ofcom
15) 17/11/14 Skydivers survive New Zealand plane crash after parachuting to safety
16) 24/11/14 12 year old Clevelend boy shot to death
12) 10/11/14 John Lewis unveils Christmas ad starring Monty the penguin
13) 17/11/14 Isis and student
14) 17/11/14 Dapper laughs and ofcom
15) 17/11/14 Skydivers survive New Zealand plane crash after parachuting to safety
16) 24/11/14 12 year old Clevelend boy shot to death
17) 24/11/14 Dave Whelan quit threat
19) 9/12/14 Van Gaal unimpressed
10) 16/12/14 YouTube star Connor Franta comes out as gay in video
22) 06/01/15 Playstation hacked
23) 06/01/15 How can social media tackle social media hate merchants
24) 07/01/15 Ched Evans announcement
28) 20/01/15 Indian bank allows payments via Twitter
30) 03/02/15 Russian lesbians stage selfie kiss plane protest
31) 03/02/15 Tottenham chairman Daniel Levy's refusal to cut deal with West Ham over Emmanuel Adebayor stokes rivalry
28) 20/01/15 Indian bank allows payments via Twitter
30) 03/02/15 Russian lesbians stage selfie kiss plane protest
31) 03/02/15 Tottenham chairman Daniel Levy's refusal to cut deal with West Ham over Emmanuel Adebayor stokes rivalry
Monday 10 November 2014
NDM story
John Lewis unveils Christmas ad starring Monty the penguin
This article speaks about how John Lewis have unveiled their new Christmas advert, which stars a penguin. It speaks about how they wanted it to be low key but it still became big straight away costing 1 million to make. It first appeared for one minute whilst on Gogglebox on channel 4. There is also a hash tag relating to social media which is monty the penguin in which tweets can be sent to friends on social networking sponsored by oxford street Christmas lights.
- The department store’s boss, Andy Street, may have pledged to keep the launch low-key, but the £7m campaign is once again bidding to be one of the media events of the year,
- After the success of last year’s Bear and the Hare animated ad which attracted more than 10m views on YouTube,
- The ad, which cost about £1m to make
In my opinion I believe John Lewis are known for their Christmas ads and this one is no different. This advert has already got 10 million views in 4 days showing it has already become a hit. This then raises awareness of John Lewis and they have focused on social media also this year realizing the importance of social media in today's day and age. I also believe this gives them a competitive advantage over their competitors as their adverts may gain a lot of coverage compared to other adverts.
Monday 3 November 2014
NDM story
Tidal takes on Spotify with lossless-quality streaming music
This article speaks about how there is a new music service called Tidal. Tidal aims to be at the top of the music services in short while however costing £19.99 to listen to the music it is more expensive than Spotify or Deezer. They say their music quality is the best and also they have longer song times by this they mean 25 minute songs as well as you being able to watch videos of particular songs.
- Tidal is also betting on more than just audio. It has 25m songs available to stream, but also 75,000 music videos and a team of editors writing features and interviews about established and emerging artists.
In my opinion on this article I myself wouldn't want to buy Tidal's music service as I think it is way too expensive and with Spotify and Deezer you already get good quality music as it is and if I would want videos I would just go on Youtube for free and could easily download music from there. I think they are entering a tough market segment and would have to be very unique to prevail.
Sunday 2 November 2014
News values
Immediacy: has it happened recently?
With social networking sites you can now find out the news instantly, this may be as you are following news accounts such as BBC or the people you are following are tweeting about these immediate events and you can then look further into this. So Twitter for e.g. lets you find out news straight away as a tweet gets sent in seconds.
Familiarity: is it culturally close to us in Britain?
It may not be close to us if you are thinking literally but if you are on Twitter it may feel close to us as people are tweeting from all over the world and it could be made to feel that it is close to us. For e.g. the Oscar Pistorious trial was in South Africa but was made to feel close to us due to the impacts it had and the coverage it got all over the world.
Amplitude: is it a big event or one which involves large numbers of people?
If it is a big event it will most likely be seen and tweeted by people on twitter this would then give the rest of us people on Twitter a better idea of this large event. Even now on snapchat with snapchat live it allows people to see the big events happening in the world such a big worldwide concerts for e.g.
Frequency: did the event happen fairly quickly?
If it happened fairly quickly it may be a negative for newspapers as they can only make posts daily and not hourly or by the minute if you were based online for e.g. so if this event was to happen quickly the newspapers may be late in giving out their version of the news so they might have to change the way they are presenting it and giving a different angle so that they gain sales.
Unambiguity: is it clear and definite?
This may be Twitter's main weakness as many different people will have different sources with some sources being fake, untrue or bias. So us as tweeters may believe one story that isn't true when the real story is the exact opposite. You may then have to look at the amount of followers your sources has or whether they are verified as they may then be trusted.
Predictability: did we expect it to happen?
If you are on Twitter you may expect it to happen or even on Instagram for e.g. celebrities are seen as very popular people in today's day and age and for e.g. if a celebrity couple were to break up we may be able to predict this as if the couple were maybe having an argument on twitter or abusive images to each other on instagram, so as a result of online social networking we may be able to predict things to happen.
Surprise: is it a rare or unexpected event?
Similar to predictability there may have been some coverage on social networking of this event taking place. But if it is an unexpected event then I don't think social networking could have done anything to get this media story out before anyone else such as a famous person dying the social networking sites were not going to know this person was going to die and therefore this news value of surprise would least affect Galtung and Rufge's theory.
Continuity: has this story already been defined as news?
If it is continuous and seen as a big case then Twitter would continue to give different stories on this event. It is also beneficial to newspapers if it is continuous as it allows for the stories to be published daily as it the story is being continued and so newspapers would not fall behind.
Elite nations and people: which country has the event happened in? Does the story concern well-known people?
If it is the big countries in the world such as America it would get more coverage on social networking than countries such as Kenya. If it is America it would affect most people in the world including us in the UK, if it was Kenya it wouldn't affect as many people. It may get tweeted the story in Kenya however the story in America would probably be trending across Twitter and may be the main source of discussion. Likewise with newspapers it may be on the front pages of newspapers with America however with Kenya it may be a little section on it.
Negativity: is it bad news?
If it is bad news it will still be shown on Twitter and other social media sites, this coverage may also be bias as they may be even more against the bad news and portray the person for e.g. who is suffering from bad news in an even more negative way and may be seen as a folk devil.
With social networking sites you can now find out the news instantly, this may be as you are following news accounts such as BBC or the people you are following are tweeting about these immediate events and you can then look further into this. So Twitter for e.g. lets you find out news straight away as a tweet gets sent in seconds.
Familiarity: is it culturally close to us in Britain?
It may not be close to us if you are thinking literally but if you are on Twitter it may feel close to us as people are tweeting from all over the world and it could be made to feel that it is close to us. For e.g. the Oscar Pistorious trial was in South Africa but was made to feel close to us due to the impacts it had and the coverage it got all over the world.
Amplitude: is it a big event or one which involves large numbers of people?
If it is a big event it will most likely be seen and tweeted by people on twitter this would then give the rest of us people on Twitter a better idea of this large event. Even now on snapchat with snapchat live it allows people to see the big events happening in the world such a big worldwide concerts for e.g.
Frequency: did the event happen fairly quickly?
If it happened fairly quickly it may be a negative for newspapers as they can only make posts daily and not hourly or by the minute if you were based online for e.g. so if this event was to happen quickly the newspapers may be late in giving out their version of the news so they might have to change the way they are presenting it and giving a different angle so that they gain sales.
Unambiguity: is it clear and definite?
This may be Twitter's main weakness as many different people will have different sources with some sources being fake, untrue or bias. So us as tweeters may believe one story that isn't true when the real story is the exact opposite. You may then have to look at the amount of followers your sources has or whether they are verified as they may then be trusted.
Predictability: did we expect it to happen?
If you are on Twitter you may expect it to happen or even on Instagram for e.g. celebrities are seen as very popular people in today's day and age and for e.g. if a celebrity couple were to break up we may be able to predict this as if the couple were maybe having an argument on twitter or abusive images to each other on instagram, so as a result of online social networking we may be able to predict things to happen.
Surprise: is it a rare or unexpected event?
Similar to predictability there may have been some coverage on social networking of this event taking place. But if it is an unexpected event then I don't think social networking could have done anything to get this media story out before anyone else such as a famous person dying the social networking sites were not going to know this person was going to die and therefore this news value of surprise would least affect Galtung and Rufge's theory.
Continuity: has this story already been defined as news?
If it is continuous and seen as a big case then Twitter would continue to give different stories on this event. It is also beneficial to newspapers if it is continuous as it allows for the stories to be published daily as it the story is being continued and so newspapers would not fall behind.
Elite nations and people: which country has the event happened in? Does the story concern well-known people?
If it is the big countries in the world such as America it would get more coverage on social networking than countries such as Kenya. If it is America it would affect most people in the world including us in the UK, if it was Kenya it wouldn't affect as many people. It may get tweeted the story in Kenya however the story in America would probably be trending across Twitter and may be the main source of discussion. Likewise with newspapers it may be on the front pages of newspapers with America however with Kenya it may be a little section on it.
Negativity: is it bad news?
If it is bad news it will still be shown on Twitter and other social media sites, this coverage may also be bias as they may be even more against the bad news and portray the person for e.g. who is suffering from bad news in an even more negative way and may be seen as a folk devil.
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