Microsoft enters fitness market with Band: A $199 tracker that works with iOS and Android
This article speaks about how microsoft have now released a new fitness band to compete with the likes of Nike. They stated that:
- Can measure heart rate
- sleep quality
- light intensity
- has GPS functionality
- Band can even figure out the length of users’ stride and give a more accurate calorie count.
From this article my opinion is that they are entering a very competitive market however fitness bands are in right now and so microsoft will be wanting to compete within this market and the trends. However as microsoft are entering a complete new market they may be out of their depth but on the other side as they are technology based they may introduce new ideas into the fitness bands that no one else has done before giving them usp's.
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