John Lewis unveils Christmas ad starring Monty the penguin
This article speaks about how John Lewis have unveiled their new Christmas advert, which stars a penguin. It speaks about how they wanted it to be low key but it still became big straight away costing 1 million to make. It first appeared for one minute whilst on Gogglebox on channel 4. There is also a hash tag relating to social media which is monty the penguin in which tweets can be sent to friends on social networking sponsored by oxford street Christmas lights.
- The department store’s boss, Andy Street, may have pledged to keep the launch low-key, but the £7m campaign is once again bidding to be one of the media events of the year,
- After the success of last year’s Bear and the Hare animated ad which attracted more than 10m views on YouTube,
- The ad, which cost about £1m to make
In my opinion I believe John Lewis are known for their Christmas ads and this one is no different. This advert has already got 10 million views in 4 days showing it has already become a hit. This then raises awareness of John Lewis and they have focused on social media also this year realizing the importance of social media in today's day and age. I also believe this gives them a competitive advantage over their competitors as their adverts may gain a lot of coverage compared to other adverts.
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