Tuesday 16 December 2014

NDM Story

YouTube star Connor Franta comes out as gay in video

This article speaks about how a very popular vlogger on the internet has now come out announcing he is gay. He made a message to his subscribers and just general viewers saying how he is gay and how he feels about it and titled it coming out. He also starts to cry in the video but also says his family and friends have been very supportive towards him.

This shows to me how popular and big the internet has become as people now look to the internet to get their messages across as they know people go on sites such as YouTube and their messages will get across due to the world wide audiences.

Saturday 13 December 2014

media question

The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.

I believe that new and digital media has made audiences more powerful in terms of consumption and production. Within this essay I will show many ways in which this is done so, this case study is going to be about the news in which this links in with citizen journalism, user generated content and so on.

The first reason why I believe audiences are gaining more power is due to the pluralist view. Pluralists believe that there is no one elite and that the audiences get what they want by the media constructing their media to target these audiences. For e.g. right now what is most talked about is shows such as the only way is Essex and made in Chelsea and more shows like these are constantly being made as this is what the audiences want. This then relates to what Halloran said in that 'audiences are seen as capable of manipulating the media in an infinite variety of ways according to their prior needs and dispositions'. So going back to the point I made about shows such as the only way is Essex, these shows are made for the audiences needs and wants. 

However on the other hand you have the views of the Marxists in that they believed in a capitalist society and class domination. By this they meant the elite and the wealthy conglomerates were to say at the top and provide all the media needed for the audiences and all the power audiences think they have is an illusion. This also links in with hegemony in that the higher social class has power over everyone else which is what the Marxists believe. This then relates to Pareto's law in which he said 'A minority of media producers always serve a majority of consumers' this also links in what I have been saying in that for e.g. the major organisations within the news such as the BBC and Sky would serve most of us the audiences about the news as they are elite and would be seen as trusted by many. 

Another reason to why audiences are seen has having power over consumption and production is due to the decline of the newspaper industry. The newspaper industry is seen as going in to decline due to the developments within e media, as you can now access the news wherever and whenever you want. You can go on the internet on your phone and go to the Guardian website or you can get links through Twitter. This has majorly affected the newspaper industry in that people can access the news 24 7 now and don't have to wait for newspapers to be published and also internet news can be free if they do not have a pay wall. So there is more access to the news for audiences now and don't have to get the big elite newspapers but can go on various different sites on the internet.

Another reason why the audiences are being empowered is due to the fact we now have citizen journalism. With citizen journalism we can now generate the news in which is being made, this could not have been done 30 or so years ago. This is because of the introduction of new technology such as smart phones in which you can film incidents that are happening right in front of our eyes as news organisations such as the BBC may not make it in time of the incident and you the person who has just filmed this incident has footage of it first hand. Also it will give an idea of realism as the quality of the video may not be the best as the footage may be a bit shaky or something like this. This then gives audiences power over news organisations as they have the first hand footage.

In similar relation to citizen journalism there is user generated content. This is mainly used on e media. This is where we can comment on stuff such as the comments section on the Guardian and we can voice our opinions. We can also voice our opinions through making blogs and vlogs which may be on YouTube in which you can also express your opinions and may get coverage of yourself if you are saying interesting stuff. You also have social media in where you can make statuses as well as tweet your opinions and views on particular things in which your voices may be heard.
However on the other hand your comments and views go through regulation and these comments you may be saying could get taken down and going back to the point in which I stated before in that the audiences may get an illusion of power in that they may think they have power by commenting on things however they do not as their views could get taken down by big organisations such as YouTube. 

So to conclude I do believe over the years audiences are gaining more and more power over production and consumption. This may be the result of the introduction of new technology giving us different and various ways in presenting our views and letting us the audiences voice our opinions. 




































Tuesday 9 December 2014

NDM story

Van Gaal unimpressed
Louis van Gaal unimpressed by Gary Neville’s ‘pub match’ comment
This article speaks about how Van Gaal the united manager was unimpressed by the comments made by  Gary Neville on his sky show about the manchester united football team. In his comments Van Gaal showed respect to Neville but said he didn't agree with some of the comments he said.

In my opinion I believe what Van Gaal said is right in that he agrees in some aspects to what Neville has said but some comments he doesn't agree with and this may be because he wants to back his team and not emberass his team like Neville wants to do as he called them a pub team in which if Van Gaal were to support Neville's opinion this would give a negative vibe to the whole Manchester United dressing room

NDM Story

No More Page 3 step up their campaign against the Sun

This article speaks about how the campaign group to stop the sun from showing naked girls on page 3 have stepped up their campaign against it. They talk about how they are scared of them and they are only one organisation with being in mind that the sun are a massive organisation. They also state that the Irish version of the sun sales did not decrease as a result of dropping the page 3 girls. They also say statements such as “a fight to get rid of a sexist page in a newspaper” as “part of a wider struggle for better representation, equality and human rights.”

I believe that if they want to campaign then they can and they are going the right way about it as their voices are now being heard and they have caused change for the sun and to say that the sun are scared of them shows they are making progress.

Wednesday 3 December 2014

Paragraph on question

I believe that new and digital media gives us the audiences many ways of generating power. One these points link into "culture of freedom" (Castells), by this I mean that the audiences now have many different ways to access the media for e.g. We have the internet, broadcast and within these we have social media and many other ways of accessing different things such as the news. This then brings me on to my next point in that there are many different ways in which we can access the news, not only do we now have the newspapers to access the news but the online websites in which there are now many different organisations and if we believe one news organisation is being bias we could then go and check other news organisations. This is also linked in the theory of Blumler and Katz in their theory of uses and gratifications in which the audiences would watch stuff based on their news from entertainment, surveillance, personal identification and relationships. By this I mean people can watch different shows based on these things such as entertainment can be I am a celebrity get me out of here and identification may be with Eastenders, so there is more freedom for us to choose what we want to watch.
Another way audiences have gained power due to the rise of new and digital media is due to things such as user generated content. This allows us to make the news if you think of it, in that if we see something happening we can then record this happening on our camera phones for e.g. and then we can upload this on sites and other media websites in which this incident that took place may gain lots of coverage without the mention of the news. An incident which links into this is the recent Ferguson protests in which a 17 year old black guy called Micheal Brown was killed by a policeman in which he was killed for doing nothing wrong and due to this there has been massive protests in America mainly and people have taken to social media such as Twitter to spread their messages by using hash tags as one of their ideas, as a result of this the case has now gained a lot of media coverage on the news and the policeman also resigned. This would not have been the case 20 or so years ago. 

Tuesday 2 December 2014

Alain de Botton on the News

1) To what extent do you agree with Alain de Botton's views on the News?
I do agree with Alain de Botton's views on the news to some extent in that the news is changing due to the media, by this I mean that the news is interpreted in different ways due to the media and links in with bias which I also agree with in that most likely there aren't two sided arguments to a news story

2) How can you link Marxism and Hegemony to de Botton's criticisms of the News?
You can link marxism and hegemony to Alain's criticisms of the news in that that broadcasting programmes such as BBC are bias and may give information that the viewers want this then allows them to get the power over other organisations due to their popularity 

3) How could you use Pluralism and new technology to challenge de Botton's views on the News?
The news now gives us many different platforms in which we can access the news whether its on the go or at home we can access the news at any time. This also allows us to get news that we want to hear and any type of news such as technology to sport news.

Monday 1 December 2014

NDM story

Indian sisters film
ed fighting back against alleged harassers














This article speaks about how these two girls in India fought back against these boys who were harassing them on a train in India and as a result were honoured on a celebration day in India. This became big news on social media and everyone has applauded these two girls and also as a result there have been protests back in India.

I believe what they have done sends out a very strong message in that they are no longer going to let these men do anything they want to them and actually hit them back. It also may help females all across the world in that it gives them more strength and courage to fight on against what is happening to them

NDM story

Ched Evans rape debate: Ofcom to investigate BBC DJ’s comments


This article speaks about how ofcom are investigating the comments made by a DJ on a radio station which may be seen as offensive in which one of the things he said was women need to keep their knickers on. This is him referring to the Ched Evans case in which Evans was put in jail for allegedly raping a woman and has now been released and wants to come back into football again which has caused a major stir in which this DJ has not really back Evans but went against women in a way and as a result is being investigated due to complaints being made.

I believe what he said was wrong but if he wanted to give his real opinion then he should have because there is no point in lying however what he said was wrong and I believe if something happens to him such as being suspended I believe it would be fair but he has apologized so he knows where he went wrong.