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I believe that new and digital media gives us the audiences many ways of generating power. One these points link into "culture of freedom" (Castells), by this I mean that the audiences now have many different ways to access the media for e.g. We have the internet, broadcast and within these we have social media and many other ways of accessing different things such as the news. This then brings me on to my next point in that there are many different ways in which we can access the news, not only do we now have the newspapers to access the news but the online websites in which there are now many different organisations and if we believe one news organisation is being bias we could then go and check other news organisations. This is also linked in the theory of Blumler and Katz in their theory of uses and gratifications in which the audiences would watch stuff based on their news from entertainment, surveillance, personal identification and relationships. By this I mean people can watch different shows based on these things such as entertainment can be I am a celebrity get me out of here and identification may be with Eastenders, so there is more freedom for us to choose what we want to watch.
Another way audiences have gained power due to the rise of new and digital media is due to things such as user generated content. This allows us to make the news if you think of it, in that if we see something happening we can then record this happening on our camera phones for e.g. and then we can upload this on sites and other media websites in which this incident that took place may gain lots of coverage without the mention of the news. An incident which links into this is the recent Ferguson protests in which a 17 year old black guy called Micheal Brown was killed by a policeman in which he was killed for doing nothing wrong and due to this there has been massive protests in America mainly and people have taken to social media such as Twitter to spread their messages by using hash tags as one of their ideas, as a result of this the case has now gained a lot of media coverage on the news and the policeman also resigned. This would not have been the case 20 or so years ago.