1) One of the reasons why respected brands are good for Twitter is that it the immediacy as well as the accessibility are invaluable to reader, it allows to widen their portfolio to suit their own interests, opinions and tastes. It says they want to be a news source so they keep gaining more followers.
2) Twitter is good for brands as it allows them to advertise themselves on a worldwide stage. As a result of this newspapers may benefit also due to their newspapers being promoted in the correct way on Twitter allowing them together with their Twitter webpage.
3) In the report it states that the news is not always serious and they say banter helps the gossip. It says that they news brand followers want to relax and this is done through banter and also saying journalists are one of the most popular individual tweeters, showing that twitter and news brands work together to benefit each other with banter being one of them.
4) Examples of banter:
Biggest cheer at the Emirates tonight by
#AFC? To an announcement for the MUFC
away fans that no more trains leaving Euston
Do these pants make Kim Kardashian’s bum
look big?
Favourite story all weekend has been Del Boy
killing the British sheepskin coat industry. LOL
5) I do not believe banter and jokes are harming journalism as they may gain more publicity from saying jokes. Especially on social media in where they can attract younger audiences in where they say a joke relating to younger audiences they may find this joke funny and then retweet them as well as follow them, so their reputation may be enhanced. However they still would need to consider how far they take the jokes as they would still need some seriousness about them and maintain their professionalism.
6) It says "Almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand.This helps build trust in the content."
7) I believe that digital media as affected newspapers in both positive and negative ways. The negative ways being that on digital media such as Twitter you can find out news on the go and straight away and with newspapers you would have to wait daily to do so. Also digital media is free compared to newspapers which cost and also there is variation on digital media as you can look at the news from many different sources. H
However you can say it as had a positive affect on newspapers as they could work together to boost each others publicity. By doing so their brand image could also improve.
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