This article speaks about how snapchat is now making a new feature called the discover page where music and videos are going to be on this feature. The teamed up with many businesses: "partners include Comedy Central, Food Network, CNN, National Geographic, Vice Media and Warner Music Group.".
In my opinion I believe this is a clever idea from snapchat as they need to stay innovative so that people still stay on their app and they have created this fresh idea to do so. However it may backfire on them as snapchat was just meant for sharing pictures and with this new idea people may dislike it.
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