Tuesday 16 December 2014

NDM Story

YouTube star Connor Franta comes out as gay in video

This article speaks about how a very popular vlogger on the internet has now come out announcing he is gay. He made a message to his subscribers and just general viewers saying how he is gay and how he feels about it and titled it coming out. He also starts to cry in the video but also says his family and friends have been very supportive towards him.

This shows to me how popular and big the internet has become as people now look to the internet to get their messages across as they know people go on sites such as YouTube and their messages will get across due to the world wide audiences.

Saturday 13 December 2014

media question

The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.

I believe that new and digital media has made audiences more powerful in terms of consumption and production. Within this essay I will show many ways in which this is done so, this case study is going to be about the news in which this links in with citizen journalism, user generated content and so on.

The first reason why I believe audiences are gaining more power is due to the pluralist view. Pluralists believe that there is no one elite and that the audiences get what they want by the media constructing their media to target these audiences. For e.g. right now what is most talked about is shows such as the only way is Essex and made in Chelsea and more shows like these are constantly being made as this is what the audiences want. This then relates to what Halloran said in that 'audiences are seen as capable of manipulating the media in an infinite variety of ways according to their prior needs and dispositions'. So going back to the point I made about shows such as the only way is Essex, these shows are made for the audiences needs and wants. 

However on the other hand you have the views of the Marxists in that they believed in a capitalist society and class domination. By this they meant the elite and the wealthy conglomerates were to say at the top and provide all the media needed for the audiences and all the power audiences think they have is an illusion. This also links in with hegemony in that the higher social class has power over everyone else which is what the Marxists believe. This then relates to Pareto's law in which he said 'A minority of media producers always serve a majority of consumers' this also links in what I have been saying in that for e.g. the major organisations within the news such as the BBC and Sky would serve most of us the audiences about the news as they are elite and would be seen as trusted by many. 

Another reason to why audiences are seen has having power over consumption and production is due to the decline of the newspaper industry. The newspaper industry is seen as going in to decline due to the developments within e media, as you can now access the news wherever and whenever you want. You can go on the internet on your phone and go to the Guardian website or you can get links through Twitter. This has majorly affected the newspaper industry in that people can access the news 24 7 now and don't have to wait for newspapers to be published and also internet news can be free if they do not have a pay wall. So there is more access to the news for audiences now and don't have to get the big elite newspapers but can go on various different sites on the internet.

Another reason why the audiences are being empowered is due to the fact we now have citizen journalism. With citizen journalism we can now generate the news in which is being made, this could not have been done 30 or so years ago. This is because of the introduction of new technology such as smart phones in which you can film incidents that are happening right in front of our eyes as news organisations such as the BBC may not make it in time of the incident and you the person who has just filmed this incident has footage of it first hand. Also it will give an idea of realism as the quality of the video may not be the best as the footage may be a bit shaky or something like this. This then gives audiences power over news organisations as they have the first hand footage.

In similar relation to citizen journalism there is user generated content. This is mainly used on e media. This is where we can comment on stuff such as the comments section on the Guardian and we can voice our opinions. We can also voice our opinions through making blogs and vlogs which may be on YouTube in which you can also express your opinions and may get coverage of yourself if you are saying interesting stuff. You also have social media in where you can make statuses as well as tweet your opinions and views on particular things in which your voices may be heard.
However on the other hand your comments and views go through regulation and these comments you may be saying could get taken down and going back to the point in which I stated before in that the audiences may get an illusion of power in that they may think they have power by commenting on things however they do not as their views could get taken down by big organisations such as YouTube. 

So to conclude I do believe over the years audiences are gaining more and more power over production and consumption. This may be the result of the introduction of new technology giving us different and various ways in presenting our views and letting us the audiences voice our opinions. 




































Tuesday 9 December 2014

NDM story

Van Gaal unimpressed
Louis van Gaal unimpressed by Gary Neville’s ‘pub match’ comment
This article speaks about how Van Gaal the united manager was unimpressed by the comments made by  Gary Neville on his sky show about the manchester united football team. In his comments Van Gaal showed respect to Neville but said he didn't agree with some of the comments he said.

In my opinion I believe what Van Gaal said is right in that he agrees in some aspects to what Neville has said but some comments he doesn't agree with and this may be because he wants to back his team and not emberass his team like Neville wants to do as he called them a pub team in which if Van Gaal were to support Neville's opinion this would give a negative vibe to the whole Manchester United dressing room

NDM Story

No More Page 3 step up their campaign against the Sun

This article speaks about how the campaign group to stop the sun from showing naked girls on page 3 have stepped up their campaign against it. They talk about how they are scared of them and they are only one organisation with being in mind that the sun are a massive organisation. They also state that the Irish version of the sun sales did not decrease as a result of dropping the page 3 girls. They also say statements such as “a fight to get rid of a sexist page in a newspaper” as “part of a wider struggle for better representation, equality and human rights.”

I believe that if they want to campaign then they can and they are going the right way about it as their voices are now being heard and they have caused change for the sun and to say that the sun are scared of them shows they are making progress.

Wednesday 3 December 2014

Paragraph on question

I believe that new and digital media gives us the audiences many ways of generating power. One these points link into "culture of freedom" (Castells), by this I mean that the audiences now have many different ways to access the media for e.g. We have the internet, broadcast and within these we have social media and many other ways of accessing different things such as the news. This then brings me on to my next point in that there are many different ways in which we can access the news, not only do we now have the newspapers to access the news but the online websites in which there are now many different organisations and if we believe one news organisation is being bias we could then go and check other news organisations. This is also linked in the theory of Blumler and Katz in their theory of uses and gratifications in which the audiences would watch stuff based on their news from entertainment, surveillance, personal identification and relationships. By this I mean people can watch different shows based on these things such as entertainment can be I am a celebrity get me out of here and identification may be with Eastenders, so there is more freedom for us to choose what we want to watch.
Another way audiences have gained power due to the rise of new and digital media is due to things such as user generated content. This allows us to make the news if you think of it, in that if we see something happening we can then record this happening on our camera phones for e.g. and then we can upload this on sites and other media websites in which this incident that took place may gain lots of coverage without the mention of the news. An incident which links into this is the recent Ferguson protests in which a 17 year old black guy called Micheal Brown was killed by a policeman in which he was killed for doing nothing wrong and due to this there has been massive protests in America mainly and people have taken to social media such as Twitter to spread their messages by using hash tags as one of their ideas, as a result of this the case has now gained a lot of media coverage on the news and the policeman also resigned. This would not have been the case 20 or so years ago. 

Tuesday 2 December 2014

Alain de Botton on the News

1) To what extent do you agree with Alain de Botton's views on the News?
I do agree with Alain de Botton's views on the news to some extent in that the news is changing due to the media, by this I mean that the news is interpreted in different ways due to the media and links in with bias which I also agree with in that most likely there aren't two sided arguments to a news story

2) How can you link Marxism and Hegemony to de Botton's criticisms of the News?
You can link marxism and hegemony to Alain's criticisms of the news in that that broadcasting programmes such as BBC are bias and may give information that the viewers want this then allows them to get the power over other organisations due to their popularity 

3) How could you use Pluralism and new technology to challenge de Botton's views on the News?
The news now gives us many different platforms in which we can access the news whether its on the go or at home we can access the news at any time. This also allows us to get news that we want to hear and any type of news such as technology to sport news.

Monday 1 December 2014

NDM story

Indian sisters film
ed fighting back against alleged harassers














This article speaks about how these two girls in India fought back against these boys who were harassing them on a train in India and as a result were honoured on a celebration day in India. This became big news on social media and everyone has applauded these two girls and also as a result there have been protests back in India.

I believe what they have done sends out a very strong message in that they are no longer going to let these men do anything they want to them and actually hit them back. It also may help females all across the world in that it gives them more strength and courage to fight on against what is happening to them

NDM story

Ched Evans rape debate: Ofcom to investigate BBC DJ’s comments


This article speaks about how ofcom are investigating the comments made by a DJ on a radio station which may be seen as offensive in which one of the things he said was women need to keep their knickers on. This is him referring to the Ched Evans case in which Evans was put in jail for allegedly raping a woman and has now been released and wants to come back into football again which has caused a major stir in which this DJ has not really back Evans but went against women in a way and as a result is being investigated due to complaints being made.

I believe what he said was wrong but if he wanted to give his real opinion then he should have because there is no point in lying however what he said was wrong and I believe if something happens to him such as being suspended I believe it would be fair but he has apologized so he knows where he went wrong.

Tuesday 25 November 2014

Marxism and Pluralism

Developments in new/digital media mean that audiences can now have access to a greater variety of views and values.  To what extent are audiences empowered by these developments?

I believe audiences are both empowered and disimpowered.
One way in which audiences are empowered is due to the many media platforms us audiences now have access to. This in turn then gives us many different ways of voicing our opinions and thoughts on different subjects within the news. One way in which is done so is through blogs. With writing blogs people can express their views about different things within the media, this may gain knowledge from people on the internet. Another way is through the social networking in which you can now tweet or make a status in which you can give your opinions again. Also within social networking such as Twitter you can look at many different stories of things which have been mentioned in the news, which may mean different sides of the argument. Within these articles such as the ones on the guardian there are comment sections where you can also give your point of view on certain topics in which this is very popular on the guardian.

Another way in which we are empowered is due things such as citizen journalism and the advanced technology we have at our hands. With citizen journalism this is when just normal people can make the news in ways such as if there is an incident which as occurred they may be at the scene of the incident and could then record what has happened. News broadcasters such as the BBC may not have got to the incident in time so these citizen journalists could then report first hand news from their camera phones for e.g. There have been cases in which this has been backed where someone saw someone shoot another person in which the person who got shot by a policeman was supposedly innocent. This was seen by someone who recorded it and the policeman was reprimanded. This was different to an event which occurred before in that a similar situation happened before in which a policeman got away with a similar case but this was before camera phones were used commonly.   

One way in which audiences are disempowered is that comments can be regulated and censored and if they are tagged as inappropriate they can get taken down. This may be seen as an illusion as it may make us believe that we have power due to the numerous platform accesses however the elite still have the power such as Google and social networking platforms such as Twitter and Facebook. Another example in which we are disempowered is Spotify. Spotify has also created an illusion in where we believed we were signing up to free membership but now we have to pay for the membership and it is way of keeping the elite seperate from the rest of us.










Monday 24 November 2014

NDM story

Dave Whelan in threat to quit Wigan if FA accuses him over alleged racism

Dave Whelan quit threat

This article speaks about how Dave Whelan the chairman of Wigan Athletic of the championship is threatening to quit from Wigan if he is found guilty of making discriminatory remarks. He is accused of this as he as been backing his recent appointment of new manager Malky McKay, who has been alleged to been sending racist, sexist and homophobic texts to his colleague at his old club Cardiff. So as a result Whelan has suffered a lot of criticism due to this.

From this article I believe if Whelan believes he is that sure he is not guilty then he has nothing to be worried about. But if he is found as guilty then this may have disastrous consequences for his football club Wigan as they may no longer have an owner. It is controversial as he has hired a manager who is seen as very negative within the media due to his wrong doings in the past. 
The media side to this is the interview was with ITV which is broadcast.  

NDM story

12 year old Clevelend boy shot to death

Cleveland boy’s fatal shooting prompts call for fake guns to be brightly marked

This article speaks about how a innocent boy from Cleveland aged 12 was shot to death by policemen. He was shot as they policemen believed the gun he had was real, when it was really fake and the person who called the police on Tamir, the 12 year old boy stated that he may have thought the gun was fake but didn't know. The policemen said they didn't know of this.
I believe from this story that it is a very low point for the police force. One reason being it was a 12 year old kid in a playground out in public and to shoot this kid twice is very bad. Another thing being that when the kid got phoned on by someone they stated it may be a fake gun and yet they still shot him and from the article it stated that it didn't look that real neither. 
The media side to all of this is that it is getting a lot of coverage on social networking sites and mainly on Twitter as this is where I first read about the story. 

Tuesday 18 November 2014

Marxism, Pluralism and Hegemony

1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?
The traditional view on a case like this is that the policeman involved in this incident would get away with what they have done and it is backed up in the text in which Blair Peach in 1979 there was a similar case in which the policeman got away with a similar incident. The new and digital media created a different story due to introduction of user generated content in which people can now film events happening and this happened as this case was seen and uploaded on YouTube and as a result the policeman had to suffer some consequences. Even though he got done for manslaughter he still got away with it showing that the police will still get away with stuff and if we try to question their judgement we could be seen as breaking the law.

2) What does the author argue regarding whether hegemony is being challenged by Web 2.0? 
The author argues that some of the social networking sites may be corrupt. For e.g. Yahoo displaying Nazi images which is seen as wrong in France, also with social networking sites supporting Arab springs for e.g. and may be getting in the viewers minds and brainwashing them.

3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
I believe that digital media does a bit of both. It is hegemonic in that people comments can be censored and can be reported and in that we think we have power when it really is an illusion especially from the bigger companies such as Google. However on the other side we can challenge audiences in that we now have blogs, social networking and also YouTube in which we can give our own opinions. With e media becoming the dominant platform it gives us more power in people would rather go on the internet or YouTube rather then reading newspapers. 

Monday 17 November 2014

NDM story

Ofcom launches Dapper Laughs inquiry after receiving 99 complaints

Dapper laughs and ofcom

This article speaks about Dapper Laughs' show got 99 complaints into ofcom from viewers. This was because offensive showing of some of the content within in his. There was also a petition which was signed by 60,000 people
or ITV to stop showing his show or make a second series. He has also come under criticismfor allegedly making rape comments and also the charity in which he was making a Christmas album for have dropped him due to allegations made about him.

In my opinion I believe some of the criticism he got was unfair, as the show was mainly done for banter purposes and wasn't meant to be as serious as people see it has. But if the rape allegations are true I think that is the wrong thing to be saying and that he has gone too far. I myself watched his show and I thought there was nothing wrong in what he was doing as he also had girls on his show on the pull which shows it wasn't just for the lads.

NDM story

Isis and student

Peter Kassig murder: police investigate claims Cardiff student is in Isis video

This article speaks about how from video footage it is seen that one of the isis militants was a student in Cardiff aged 20. His father then had an interview explaining how his son would not be welcomed back into the family and says it could be his son who has lost weight but doesn't want to admit it. A policemen in Wales also tried to back up that they are not involved in anything saying that their Muslim committee within Wales has caused no harm and are respected.

From this article I feel sorry for his father as he has now admitted he has lost his son forever and that he played no part in him going in to the Isis, it shouldn't have to affect families but it as and it's really sad for his father.

Wednesday 12 November 2014

NDM Summary

1) 16/09/14: Rupert Murdoch page 3
3) 16/09/14: Angry birds new game
4) 23/09/14: Instagram ads
5) 30/09/14: Piers Morgan joins mail online
19) 9/12/14 Van Gaal unimpressed
10) 16/12/14 YouTube star Connor Franta comes out as gay in video
22) 06/01/15 Playstation hacked
23) 06/01/15 How can social media tackle social media hate merchants

Monday 10 November 2014

NDM story

John Lewis unveils Christmas ad starring Monty the penguin


This article speaks about how John Lewis have unveiled their new Christmas advert, which stars a penguin. It speaks about how they wanted it to be low key but it still became big straight away costing 1 million to make. It first appeared for one minute whilst on Gogglebox on channel 4. There is also a hash tag relating to social media which is monty the penguin in which tweets can be sent to friends on social networking sponsored by oxford street Christmas lights.

  • The department store’s boss, Andy Street, may have pledged to keep the launch low-key, but the £7m campaign is once again bidding to be one of the media events of the year,
  • After the success of last year’s Bear and the Hare animated ad which attracted more than 10m views on YouTube,
  • The ad, which cost about £1m to make 

In my opinion I believe John Lewis are known for their Christmas ads and this one is no different. This advert has already got 10 million views in 4 days showing it has already become a hit. This then raises awareness of John Lewis and they have focused on social media also this year realizing the importance of social media in today's day and age. I also believe this gives them a competitive advantage over their competitors as their adverts may gain a lot of coverage compared to other adverts.  

Monday 3 November 2014

NDM story

Microsoft enters fitness market with Band: A $199 tracker that works with iOS and Android


This article speaks about how microsoft have now released a new fitness band to compete with the likes of Nike. They stated that:
  • Can measure heart rate
  • sleep quality 
  • light intensity 
  • has GPS functionality
  • Band can even figure out the length of users’ stride and give a more accurate calorie count.
From this article my opinion is that they are entering a very competitive market however fitness bands are in right now and so microsoft will be wanting to compete within this market and the trends. However as microsoft are entering a complete new market they may be out of their depth but on the other side as they are technology based they may introduce new ideas into the fitness bands that no one else has done before giving them usp's.

NDM story

Tidal takes on Spotify with lossless-quality streaming music


This article speaks about how there is a new music service called Tidal. Tidal aims to be at the top of the music services in short while however costing £19.99 to listen to the music it is more expensive than Spotify or Deezer. They say their music quality is the best and also they have longer song times by this they mean 25 minute songs as well as you being able to watch videos of particular songs. 

  • Tidal is also betting on more than just audio. It has 25m songs available to stream, but also 75,000 music videos and a team of editors writing features and interviews about established and emerging artists.
In my opinion on this article I myself wouldn't want to buy Tidal's music service as I think it is way too expensive and with Spotify and Deezer you already get good quality music as it is and if I would want videos I would just go on Youtube for free and could easily download music from there. I think they are entering a tough market segment and would have to be very unique to prevail.

Sunday 2 November 2014

News values

Immediacy: has it happened recently?
With social networking sites you can now find out the news instantly, this may be as you are following news accounts such as BBC or the people you are following are tweeting about these immediate events and you can then look further into this. So Twitter for e.g. lets you find out news straight away as a tweet gets sent in seconds.

Familiarity: is it culturally close to us in Britain?
It may not be close to us if you are thinking literally but if you are on Twitter it may feel close to us as people are tweeting from all over the world and it could be made to feel that it is close to us. For e.g. the Oscar Pistorious trial was in South Africa but was made to feel close to us due to the impacts it had and the coverage it got all over the world.

Amplitude: is it a big event or one which involves large numbers of people?
If it is a big event it will most likely be seen and tweeted by people on twitter this would then give the rest of us people on Twitter a better idea of this large event. Even now on snapchat with snapchat live it allows people to see the big events happening in the world such a big worldwide concerts for e.g.

Frequency: did the event happen fairly quickly?
If it happened fairly quickly it may be a negative for newspapers as they can only make posts daily and not hourly or by the minute if you were based online for e.g. so if this event was to happen quickly the newspapers may be late in giving out their version of the news so they might have to change the way they are presenting it and giving a different angle so that they gain sales.

Unambiguity: is it clear and definite?
This may be Twitter's main weakness as many different people will have different sources with some sources being fake, untrue or bias. So us as tweeters may believe one story that isn't true when the real story is the exact opposite. You may then have to look at the amount of followers your sources has or whether they are verified as they may then be trusted.

Predictability: did we expect it to happen?
If you are on Twitter you may expect it to happen or even on Instagram for e.g. celebrities are seen as very popular people in today's day and age and for e.g. if a celebrity couple were to break up we may be able to predict this as if the couple were maybe having an argument on twitter or abusive images to each other on instagram, so as a result of online social networking we may be able to predict things to happen. 

Surprise: is it a rare or unexpected event?
Similar to predictability there may have been some coverage on social networking of this event taking place. But if it is an unexpected event then I don't think social networking could have done anything to get this media story out before anyone else such as a famous person dying the social networking sites were not going to know this person was going to die and therefore this news value of surprise would least affect Galtung and Rufge's theory.

Continuity: has this story already been defined as news?
If it is continuous and seen as a big case then Twitter would continue to give different stories on this event. It is also beneficial to newspapers if it is continuous as it allows for the stories to be published daily as it the story is being continued and so newspapers would not fall behind.

Elite nations and people: which country has the event happened in? Does the story concern well-known people?
If it is the big countries in the world such as America it would get more coverage on social networking than countries such as Kenya. If it is America it would affect most people in the world including us in the UK, if it was Kenya it wouldn't affect as many people. It may get tweeted the story in Kenya however the story in America would probably be trending across Twitter and may be the main source of discussion. Likewise with newspapers it may be on the front pages of newspapers with America however with Kenya it may be a little section on it.

Negativity: is it bad news?
If it is bad news it will still be shown on Twitter and other social media sites, this coverage may also be bias as they may be even more against the bad news and portray the person for e.g. who is suffering from bad news in an even more negative way and may be seen as a folk devil.



























































































Monday 20 October 2014

NDM story

Snapchat messaging app gets its first ad... and it's very creepy
http://www.theguardian.com/technology/2014/oct/20/snapchat-messaging-app-ad-creepy-ouija



In this article it speaks about how snapchat have now had their first ever advert on its app.It was an advert on horror movies and they said they wanted it to relate to the users of the app in the users being young and something that can relate to them. They also stated that they wouldn't be interfering with anyone snaps or messages because that would be rude. They are working on these adverts with universal. It was 20 seconds and just like the snaps on my story it will go after 24 hours. 

Stats

  • The company was valued at $10bn in its last funding round, despite its lack of revenues. It famously turned down a $3bn acquisition offer from Facebook in 2013 in favour of remaining independent.
  • In August, research firm comScore claimed that 32.9% of 18-34 year-olds in the US were using the app, but this was closer to 50% for 18-24 year-olds.
In my opinion I believe this is a clever idea from snapchat, snapchat know they are becoming bigger and bigger and are getting more people to get their apps. So to compete with other apps they would need to use adverts and with getting a partnership with universal they would be getting more coverage as well as more money. As a user of snapchat I believe it would be pointless and annoying to me as I just go on the app to see what my friends and family are doing and may find that seeing these adverts may annoying as not all of them may have an interest to me. 

Citizen journalism

What is meant by the term ‘citizen journalist’?
News being generated by ordinary people for e.g. through mobile phone cameras.

What was one of the first examples of news being generated by ‘ordinary people’?
When four LA police officers were caught by an onlooker from an apartment window who used excessive force on Rodney King after a speed chase, they were charged for assault. 

 List some of the formats for participation that are now offered by news organisations.

  • message boards
  • chat rooms
  • Q and A
  • have your says
  • blogs
  • social media
What is one of the main differences between professionally shot footage and that taken first-hand (UGC)?
First hand footage is footage from people that are actually there when something is happening so you get to see it in real life with more emotion as you know it is real. With professional they make time to get there and may not be in time for the disaster that has happened for e.g. Another difference is the quality which is obvious but some people may see poor quality as more real as it is first hand and shows they are not being bias and are actually there. 

What is a gatekeeper?
A gatekeeper is an organisation who decides what is shown on the news. They have the final say.

How has the role of a gatekeeper changed?
Due to online and blogs the minority now get to have a say in the news with large audiences accessing it to see what their views are. Not just broadcast news anymore, also internet. 

What is one of the primary concerns held by journalists over the rise of UGC?
That they might lose their jobs as they may not be needed anymore due to UGC and the enhancement of new phones with better quality cameras as well as blogs allowing anyone to give their opinion on things. 

Examples
four Los Angeles police officers
The natural disaster of the Asian Tsunami on December 26th 2004 
the London bombings on July 5th 2005

benefits to institutions
With more ugc people would send this into the a news organisation for e.g. the bbc and the bbc could then talk about the news that they got sent in and it may give them a competitive advantage over competitors as they would have first hand footage when sky news for e.g. wouldn't.

benefits to audience
They now have the advantage as they can blog about their opinion as well as the usage of social media in which they can tweet or facebook about first hand footage and this may get coverage without use of the big broadcasting institutions. 

wider issues and debates
What about the professionals?
What about broadcasting channels?

Social
There is now more use of social due to the fact you can tweet each other and find out the news from there on.

Historical
Broadcasting was the way everyone got the news at first, not anymore as you can go on the internet and get it from there or even on your phone there and then.

Economical
Online viewing of the news can be free, to get sky news on your tvs may cost you.

Political
It may be bad news for the government as the programmes they are funding may lose out on audiences as broadcasting may not be everyone's main source of news anymore



















  
















Thursday 16 October 2014

the murdoch paywall

 Do you agree with James Murdoch that the BBC should not be allowed to provide free news online?

I can see why Murdoch is saying the BBC should not be allowed to provide free online news, this is because his papers do so. So already they are at an unfair disadvantage. However if you look at it BBC are a non profit organisation and thus they should not have to have pay walls for their online usage as this goes against what they are (working in the public sector). Also there are other news online sources which could affect Murdoch more and with times constantly moving BBC would need to keep their online free, to compete with other news sources. 

Was Rupert Murdoch right to put his news content (The Times, The Sun) behind a paywall?

From the figures stated you could say yes he was right in a way. As they gained a lot of subscriptions as well as loads of payers. On the other hand you could say if it was for free he may have got more subscriptions had he not put his content through a paywall. But you can also say audiences may feel that his news may be un bias due to the fact you have to pay for the news and maybe as a result the news may look at both sides of the argument as well as being more accurate and more researched than other news sources.

Tuesday 14 October 2014

Build the wall analysis

Section 1
The writer in this section speaks about how it would be good if newspapers were to combine in a way and become to one to gain power again.

Section 2
This section he speaks about pay walls and saying that its not fair that some online sources give you pay walls and others do not. 

Section 3
He then speaks about how newspapers and online should build some sort of partnership in a way that online will help the newspaper industry.

Section 4
It speaks about 3 scenarios and how they help newspapers and online survive and be successful 

From this article it is clear to see that David is on the side of newspapers and clearly wants them to survive against all the odds. He states ways in which newspapers could try and survive and be successful within one another, sort of like combining and becoming one. For e.g. every newspaper having a pay wall with this people would have no choice but to pay for the news and if one newspaper weren’t to do so then they wouldn’t be following and wouldn’t be fair on other institutions. So he is basically we should pay for the news and it is clear to see he is bias towards newspapers. He says it either will be a success, failure or all the major institutions will take all the power this is in the three scenarios in which he states at the end. He doesn't speak much about the problems this may cause but speaks about how all the large institutions may profit from this so called proposal he has come up with. 

The big dogs of journalism must act soon and decisively if they want to save the virtues and quality that define the very notion of their profession.
I'd really rather pay for a good, interesting, unbiased, informative, product of journalism than read amateur bloggers who jot down a few sentences and then cover half of the screen with screaming advertisements.
This agrees with what David says in that this person would pay to read something that is good not bias, so they are in favor of paying for the news in a agreement with David.

I'd be glad to pay a subscription; hell, I pay subscriptions toward my TV bill to watch English football, and I would be glad to pay for my newspaper online as well. I don't work for free, why should any person think they should receive for free the work of tireless professional journalists? This whole internet fantasy has all the value and charm of a letter addressed to Santa Claus. Pay up, America, and grow up, too!
This is also in agreement with David in that this person would pay for subscriptions and that he already pays for other stuff and so should he pay for this as there are hard working journalists out there and people should pay to read what they are saying in agreement with David

            I disagree to a large extent. "Good writing" could just as easily (and perhaps be better with) fiction. Their selling information. The "good writing" is the wrapper, the nice box, the fancy bow. The distninguisher between the NYT and the Picayune Post when they are both reporting on a health care bill or homelessness etc.
The problem with newspapers being anything but content providers is now they have a shell 
to fill each and every day, new or no news. They have to have something for "Metro", for

 "Style", for "Sports" because they have to have the advertising acreage out there. But that

works against itself. If the news is just trimming around the money making advertising then 

quality suffers and after a lag, advertising suffers. This starts the death spiral they are in


now. No money for reporters means no good news articles means no space for advertising
.

Writing is a main distinguisher on longer investigatory pieces, which is exactly what 

content will generate the money. They need to be able to not expend resources on garbage 

"Metro" news and take the time for the more in-depth articles.


This disagrees with what David is saying and believes that good writing isn't the answer and that more in depth articles that have been taken time doing is the answer as it would draw in more readers due to the better quality produced.

I believe that for journalists they all need to use a pay wall online this is because it would be only fair as if only some are doing it and some aren't its not fair on the ones that are as people would rather go to the one where you don't have to pay. Saying what I said in that they should all have a pay wall may have negative impacts on all journalism as I know I myself wouldn't pay to read about journalism. Mainly A and B psycographic groups would pay to read this journalism on the other hand I highly doubt others would as they may not be able to afford it or not wanting to pay. I myself wouldn't want to pay for the news as I believe I would be wasting money in which I could spend elsewhere.