Collective identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

The first section speaks about how people are seen as opposed to how people see them.

The second section speaks on how people used to be seen with the traditional side of things such as class, religion and gender.

The next section focuses on adverts and how people may change due to adverts and adverts target active and passive customers.

This section focuses on how people are seen as an individual in ways such as being seen as different and unique

The next section is all about image and how people want to see themselves and the brands people wear may reflect your image.

The final section speaks about how the internet may or may not have an affect on a persons image or what brands they would want to wear or not to wear.

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Adidas - I play a lot of sports and my football boots are Adidas brand.
Superdry - I have a lot of clothing from Superdry 
Nike - I have a lot of Nike clothing also and it represents who I am

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I do agree that in modern media people care more about style as opposed to substance. There are many examples in modern media to prove this such as Kim Kardashian who is now seen as one of the biggest celebrities all over the world mainly to do with her style and the way she looks. Many people would not really care about her substance and what she has done to achieve this status of hers and links in with the saying don't judge a book by its cover.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I believe on Twitter this is the most accurate representation of me. The main reason is due to the family I now have on Facebook and Instagram in where if I say something controversial my family will then find out. On Twitter I believe I have more freedom to express myself in the way I really am. 

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I myself do not have a problem with data mining as I believe it is beneficial to me as if I see adds that relate to me I would want to look further. The only problem I would see is that it would be annoying but I would not see it as a privacy issue but more on the positive where we can benefit from this.